Certifications
Client Impact
1. Was Thoughtful about how to better use technology - Saved over $50,000 in annualized costs through better use of systems and technology.
2. Made Salesforce easy to navigate for the sales team - Developed a complex object model to handle lead and asset relationships, so brokers could easily find leads and contacts and their owned properties.
3. Got leads and contact data organized and loaded - Developed data rules to remove duplicates, load new records automatically, and update leads with fresh data to manage over 300,000 account-contact relationships and perform nightly data refreshes.
4. Improved marketing reach - Improved the sender reputation and deliverability for outbound marketing emails to 100%.
5. Lead with professionalism and empathy - Trained, mentored and nurtured a team of 2 junior salesforce admins, and indirectly managed back-end developers, marketing professionals and super users to support business continuity and implement process improvements.
6. Excellent communicator - Trained dozens of end-users on new salesforce workflows and increased adoption and end user satisfaction. Was able to translate complex concepts to non-technical team members effectively so team members felt informed and empowered to make decisions.
7. Superior technical skills - Integrated and automated Salesforce with other systems to drive efficiency. Crafted highly customized solutions quickly and effectively without disrupting business operations.
Experience
Olive Tree Holdings Associate Director, Technical Operations and Enablement June 2022 to November 2023 Architected, developed and operationalized the outbound Lead strategy and process for the brokerage team, including sending domain management and contact database of more than 30,000 recipients. Provided Operational and Strategy support to the leadership team on sales, marketing and Salesforce best practices. Developed data validation and load processes to manage over 300,000 account-contact relationships and perform nightly data refreshes.  Trained, mentored and nurtured a team of 3 junior salesforce admins, and indirectly managed back-end developers, marketing professionals and super users to support business continuity and implement process improvements. Realized over $50,000 in annualized cost savings through astute contract negotiation, vendor management and tech stack optimization. Successfully implemented third-party apps within Salesforce, including Truly, Egnyte, Outreach.io, Foxit, Traction Complete, and Yesware, streamlining internal workflows and enhancing overall productivity. Developed Lightning Web Components to integrate GCP hosted apps and provide end users with a streamlined interface to make requests. Created end-user training materials, process flow diagrams and technical documentation to support Salesforce Initiatives.
Montefiore Einstein Systems Manager December 2020 to June 2022 Planned, architected and executed 11 Salesforce implementations. Automated business processes using custom code and declarative programming tools within Salesforce and in SQL Server environment. Created automated data import/export processes into Salesforce CRM using Bulk, REST and SOAP API solutions to move millions of records between Salesforce and on-prem servers with HIPAA compliance. Developed custom lightning apps and pages for data collection and support business decisions. Developed Experience Cloud sites to collaborate with external business partners and share dashboards and resources. Implemented omni-channel service deployment, call center and chat bot on an experience cloud site to support the Bronx Emergency Rental Assistance Program, which distributed over $30 Million in rental assistance to Bronx residents. Implemented third-party apps in Salesforce including Box, Adobe Sign, and SurveyMonkey to streamline internal workflows. Crafted the MIPS technical reporting strategy for 11 Montefiore Health System affiliates and facilities, which resulted in 98% performance and over $500,000 in performance incentives. Automated Network Engagement Marketing Cloud journeys to automate network communications and follow up to improve customer service for over 3,000 healthcare providers and office staff. Created comprehensive end-user training materials, process flow diagrams, and technical documentation, contributing to the seamless adoption and ongoing support of Salesforce initiatives. Managed a team of 4 admin developers, as well as vendor contracts.
Montefiore Einstein Manager Business Intelligence July 2017 – December 2020 Developed MIPS reporting strategy for 11 Montefiore Health System affiliates and facilities. Conducted strategic analysis of Network practice performance, prepared reports for practice review. Coached Performance Improvement Analyst team in Value Based Program talking points regarding opportunities for improving financial performance at the practice and ACO-level and how to implement a quality improvement program at a practice. Led Web Interface Quality reporting for MIPS for multiple TINs, including managing technical resources, coordinating data scrubbing and chart review efforts and data submission. Served as subject matter expert on Quality measure build in various systems including Cognos and Epic measure engines. Managed NextGen ACO Quality Reporting program. Prepared data analysis to determine Value Based Agreement Participation for Network practices. Ensure compliance with HIPAA and CMS guidelines. Managed Montefiore Diamond Care Managed Long-Term Care Medicaid Quality Program, including overseeing submission of reports to New York State Department of Health. Lead Cognos dashboard build out for Managed Long-term Care Quality program quality metric build out. Completed User Acceptance Testing on quality measure builds and participated in EMR leakage analysis to improve administrative measure performance.
Montefiore Einstein Performance Improvement Analyst July 2015 to July 2017 Implemented performance improvement initiatives with network medical practices to improve network quality performance. Created a network evaluation strategy to evaluate performance and make recommendations for network submissions. Developed continuous quality improvement tools and resources for network practices. Developed performance improvement coaching workflows and practice engagement strategies for a network of over 5,000 providers.
RWJ Barnabas Health – Jersey City Medical Center Budget Manager February 2012 - July 2015 Managed Ryan-White funded grant program including budget development, grant writing, quality and evaluation plan, data collection and report submission for over $5 Million dollars in Federal, State and Local grants. Implemented data collection and quality initiatives programs to collect and report on grant outcomes and results. Customized CareWare to collect quality metrics for federal grant programs and improved end-user workflows at the point of care. Built a referral tracking database and quality tracking tools to assist in data collection and reporting efforts. Managed team of 3 data entry staff.
Education
Master of Public Administration
New York University Robert F. Wagner School of Public Service
Bachelor of Arts - History
New York University College of Arts and Science
Christina studied history and politics at NYU as an undergraduate and Public Policy Analysis and Non-Profit Management as a graduate student. This did not prepare her for a career as a Salesforce Architect, it did however, prepare her for a career that requires the ability to research, digest complex topics quickly, produce lengthy documents that are clear and persuasive and communicate effectively with others. She did take coding classes as well... just for fun.
About Me
I am a multi-hyphenate Salesforce professional with a passion for solving Salesforce pain. I started my Salesforce journey as the business owner on a Salesforce Implementation. My then employer had contracted with a partner to do a health cloud implementation that had run over time and over budget. When the partner engagement ended we didn't have a salesforce that we could use. Having successfully worked on high-level technical projects prior, I stepped in and started to throw myself into the technical configuration and design to get my department live.